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Branding

Vadim Carazan

5 min read

15/04/2024

Wegrow Branding

Wegrow Branding

Wegrow isn't just a branding agency. It's a revolution in design services, where creativity meets accessibility. Born from a vision to democratize high-quality design, Wegrow launched as a subscription service. Our offerings? A spectrum that spans branding, web design, animation, illustrations, 3D, and product design—because everyone deserves great design.

It all started with a logo, unearthed from an old archive—a 'W' mark created back in 2018 but left unfinished. After some refinement, this logo evolved into a strong, memorable symbol that quickly gained traction on social media for its simplicity and elegance. With the name 'wegrow', it perfectly encapsulated the metaphor behind the design. The enthusiastic response from my peers in the design community inspired me to think bigger than just a fictional brand.

The Shift: From Fiction to Function

Initially envisioned as a fintech brand, we quickly realized the concept needed a personal touch to stay motivating amidst our busy client schedules. The idea of turning this into something for ourselves sparked one day as I walked—the concept of a design subscription service named 'wegrow'. This idea came at a time when subscription-based design services were becoming a hot topic. Thus, Wegrow was born, not just as a service, but as a testament to what can happen when you blend personal passion with professional prowess.

2. What You Don't Need in Branding: The Excesses

Overly Complicated Logos: While a logo is important, it doesn't have to be overly complex. A simple, memorable logo can be more effective than a complicated design that tries to convey too much.

Excessive Branding Collaterals: Startups often think they need every possible branding material from day one. However, items like extensive brochures, multiple business card designs, or branded merchandise can wait until you have a clearer understanding of your market and needs.

Following Every Trend: Trends in design and branding come and go. While it's important to stay current, blindly following every trend can lead to a confused brand identity. Focus on what aligns with your brand's core values and audience.

3. Transitioning Beyond the Essentials

While establishing your brand's core elements is crucial, there's more to branding as your business grows. Beyond the initial launch, you'll need other materials like business cards, banners, flyers, and brochures. These items are important for your brand's expansion and for reaching wider audiences, but they don't all need to be created immediately. Prioritizing your foundational branding elements first allows for a more focused and manageable start.

As your business evolves, so too will your branding needs. This is where design subscription services come into play, offering a flexible and cost-effective solution for ongoing design needs.

Introducing Design Subscription Services with wegrow.design:

Imagine having the convenience of an in-house designer or a full design team without the overhead. That's the advantage of a design subscription service like wegrow.design. Tailored to fit your evolving needs, our service operates on a flexible model, allowing you to scale up or down, pause, or cancel based on your current projects.

Utilizing tools like Trello and Slack, we offer straightforward communication and fast turnaround times, ensuring your branding remains consistent and continues to evolve alongside your business. Whether you're looking to update your website, create new marketing materials, or refresh your social media presence, our subscription service provides the resources and expertise to keep your branding on point.

With wegrow.design, you're not just getting design solutions; you're building a partnership that grows with your business. From the foundational elements discussed earlier to the full spectrum of branding materials, we ensure that your brand maintains its integrity and appeal, all at a fraction of the cost of hiring full-time staff.

4. Navigating Branding as an Entrepreneur: Practical Tips

Start Small and Focused: Begin with the essentials and expand as your business grows. This approach keeps your branding efforts manageable and cost-effective.

Seek Professional Help When Needed: While it's tempting to do everything yourself, professional designers and strategists can provide valuable insights and save you from costly mistakes.

Feedback is Gold: Listen to feedback from your customers and be willing to adapt. Your brand should evolve with your business and audience.

Branding is a powerful tool for startups, but it doesn't have to be overwhelming. By focusing on the essentials and avoiding unnecessary excesses, you can create a strong, cohesive brand that resonates with your audience and supports your business goals. Remember, effective branding is a journey, not a one-time task.


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Stay updated

Get the latest from Wegrow. Subscribe now!

Get the latest from Wegrow. Subscribe now!

Straight to the point, no fluff – just valuable content that keeps you in the loop.

From new blog posts to exclusive offers, we've got you covered.

Straight to the point, no fluff – just valuable content that keeps you in the loop. From new blog posts to exclusive offers, we've got you covered.

Ready to make your

brand legendary?

Ready to make your

brand legendary?

Let's craft a brand that leaves a lasting legacy.

Your journey starts now.

Let's craft a brand that leaves a lasting legacy. Your journey starts now.

Ready to make your brand legendary?

Let's craft a brand that leaves a lasting legacy.

Your journey starts now.